ART DIRECTION
BRAND IDENTITY
UI/UX
MARKETING MATERIALS
ILLUSTRATION
Friendly Faces is a social networking app with the goal of helping you make new friends within the area. They connect you with like-minded people that share the same interests & hobbies as you, allowing you to chat, meet up & make new friends.
Friendly Faces understands how hard it can be to make new friends when you’re an adult. That’s why they are on a mission to help others build new friendships that can last a lifetime.
I created this brand identity with the intention of being inclusive to all people and approachable. Every aspect, from the color palette to the typography, was carefully chosen to reflect warmth and openness, encouraging others to connect. The colors are vibrant, inviting people to feel welcome and connected. I aimed for a friendly, conversational tone in our messaging, ensuring that everyone feels understood and valued.
Deliverables: Primary Logo, Color Palette, Patterns, Character Design, App + Watch Opening Screens