Bob Does Bagels​​​​​​​
BRAND IDENTITY | ILLUSTRATION
Bob Does Sports is a sports and entertainment brand that has built a massive following through golf challenges, travel content, and comedic storytelling. Because bagels have become a recurring part of Bob's personality and content, he took to social media to invite designers to submit branding concepts for his upcoming bagel shop, Bob Does Bagels.
The goal was to create a bold, memorable identity that reflected Bob's larger-than-life personality while standing out in a crowded food market. I developed a playful visual system featuring expressive typography, a vibrant color palette, and a series of custom hand-drawn illustrations that celebrate the brand's story. The icon set includes a portrait of Bob, a bagel, a Jupiter, Florida pennant, a custom ball cap featuring a bagel graphic as my own playful interpretation of Bob's signature hat, and a New Jersey icon as a nod to his hometown roots. Together, these elements create a flexible brand system that feels energetic, approachable, and unmistakably Bob.
CREDITS:
Passion Project!
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